It’s time to put preconceived notions around who donates to causes and nonprofits to rest—and soon.
Many organizations are embracing coming-of-age fundraising strategies, but it may be to the detriment of what we’ve traditionally called “major gifts”.
The more you know about your donors, the better you can meet their needs. The better you meet their needs, the more loyal they will be to your organization.
Findings raise concerns about whether policymakers are equipped with and sufficiently using the information required to drive action towards the gender equality targets that are part of the SDGs.