Are you ready to navigate the busiest giving season of the year?
While we can certainly see the outpouring of support during moments of heightened awareness, such as after natural disasters, there may be more at play to the sector’s current state of affairs.
Many organizations are embracing coming-of-age fundraising strategies, but it may be to the detriment of what we’ve traditionally called “major gifts”.
The more you know about your donors, the better you can meet their needs. The better you meet their needs, the more loyal they will be to your organization.
As we consider how to continue the trend of double-digit growth on Giving Tuesday, it’s important to take a look at what steps and strategies make for a truly successful campaign.
The fifth annual Charitable Giving Report offers major lessons for institutions of higher education looking to increase fundraising capacity over the coming years.