5 Key Findings from the 2013 Charitable Giving Report | npENGAGE
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By on Feb 5, 2014

The 2013 Charitable Giving Report includes 24 months of overall giving data from 4,129 nonprofit organizations representing more than $12.5 billion in total fundraising. The report also includes online giving data from 3,359 nonprofits representing $1.7 billion in online fundraising. It is the largest analysis of actual overall and online giving data in the nonprofit sector.

Key Findings

  1. Overall charitable giving grew 4.9% in 2013, while online giving grew 13.5%.
  2. Online giving accounted for 6.4% of all charitable giving in 2013.
  3. Large organizations had the greatest increase in overall charitable giving in 2013, while small organizations had the greatest increase in online giving during 2013.
  4. International affairs organizations had the greatest increase in overall charitable giving in 2013, while faith-based organizations had the greatest increase in online giving in 2013.
  5. More than one-third (33.6%) of overall charitable giving happens in the last three months of the year, with the highest percentage (17.5%) coming in December.

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