Millennials: How to Gain the Loyalty of Younger Generations
We’ve have been coined as the “Facebook Generation” and the “Lazy Generation”, but I’d like to challenge the stereotypes.
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We’ve have been coined as the “Facebook Generation” and the “Lazy Generation”, but I’d like to challenge the stereotypes.
Guest Post by Karen E. Osborne, Founder of The Osborne Group. Karen is an industry leader, a faculty member for …
I’m 25, and last night, I probably reached the pinnacle of my earthly existence. I made a purchase that completely …
As I write this, I’m waiting for my pasta to finish cooking – my energy fuel for tomorrow’s big race. …
How well do your know your audience? I’m talking about the people who support your nonprofit organization and the mission …
By Pam Loeb, Gayle Vogel and Emily Hahn of Edge Research. Join Pam for an informational webinar “Who Gives: How …
Admittedly, this roundup was a little more difficult for me to put together. Maybe it was that I wrote it …
One of the data points that real struck me was that “Checkout Donation” was the most common channel across all generations for giving – overall 52% of the donors reported giving that way (48% of GenY, 57% of GenX, 52% of Boomers, and 48% of Matures) Are we missing an opportunity to build relationships.
With “The Next Generation of American Giving,” we’ve been asked why we did not include any breakdowns by gender? The answer is best summed up by there are not a lot of big gender differences.
