New Study Explores the Undeveloped Value of New Donors
The donor marketplace is changing in dramatic ways. Part one of the Blackbaud Institute’s Vital Signs report showed a sector that …
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The donor marketplace is changing in dramatic ways. Part one of the Blackbaud Institute’s Vital Signs report showed a sector that …
While we can certainly see the outpouring of support during moments of heightened awareness, such as after natural disasters, there may be more at play to the sector’s current state of affairs.
The more you know about your donors, the better you can meet their needs. The better you meet their needs, the more loyal they will be to your organization.
It is vital that you stop and consider what characteristics specifically identify your best major donor prospects.
Philanthropy isn’t just on the verge of something new, we’re in it.
