The sgENGAGE Podcast Episode 93: What You Need to Know about Persona-based Marketing
You’ve probably heard a lot about persona-based marketing. But do you really know what it is? What are personas, how …
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You’ve probably heard a lot about persona-based marketing. But do you really know what it is? What are personas, how …
What’s up with Facebook Political Ads? If you use Facebook, you probably have noticed how the news feed presents political …
The below is an excerpt from a new eBook from Blackbaud, The Case for Cause Marketing. Read the entire eBook …
Four years ago, the only thing major gifts officers and direct marketing teams shared was the office bathroom. In 2014, …
A question I have often heard: should nonprofits focus on email or Facebook? Of course, the correct answer is almost …
Is a barrage of action alerts and fundraising emails burning out your activists? Are your email open rates and click rates dropping? Breaking up …
Nothing is as personal as the service of healthcare, and the choices we make for who will provide care for …
Call it cooperation, synergy, or partnership. Regardless of reference, we are all looking for ways to work smarter, not harder. …
Data and analytics can play a big role in improving nonprofit strategy. It usually doesn’t though, and that’s because most …
“Oh, East is East and West is West, and never the twain shall meet.” —Rudyard Kipling Contrary to popular belief, …
