One organization reported that by making recurring giving its website default, its number of recurring gifts improved from 1.6% to 5.5%!
Since 2015, banks have been replacing magnetic-stripe cards with chip-enabled cards in record numbers. This has left everyone—including nonprofits—struggling to maintain accurate data.
With all these approaches, you’ll be able to convert new donors to monthly donors within the first 3 months, thus improving your donor retention rate and generating more money from your sustainers over time, as soon as possible!
In the brand new spring issue, Steve MacLaughlin starts you off with an overview of the sector’s fundraising performance.
By creating a convenient experience for your monthly donors, you’ll gain the benefit of higher sustained revenue and a group of committed, loyal donors that want to incessantly support your organization.
As fundraisers, we don’t have the option of choosing; we must solicit from existing donors while simultaneously growing prospect lists and converting new leads into first-time donors.