3 storytelling techniques to effectively communicate donor impact
Millennials behave differently than the generation of supporters before them, and technology has hugely influenced their communication styles and preferences. So where should you start?
Although many organizations are telling their stories these days, there still seems to be something missing from their stories.
Assessing the success of your 2015 marketing strategy and planning for 2016 can be an exercise in dreaming, in seeing new possibilities, and repurposing those same ol’ buckets of cash for creative, new materials.