Social media can play many important roles in your student prospecting efforts— from knowing what prospective students care about to …
Time and again, social listening has provided nonprofits with compelling information to speak with supporters about issues they care about, when they care about them.
If you want to understand what people think—what lenses they use to look at the world, how they prioritize issues and why—you need to start by looking at what they are saying unprompted by your messages
Timing is everything with communications, especially on social media. Social listening takes the guesswork out of knowing when your base is fired up and ready to take action.