Tag: Social CRM

2012: The Year of Putting the “Constituent” in CRM

2012 was a year of emphasizing (or re-emphasizing) how to put the constituent at the center of the equation- not just for how the nonprofit views them and their constituent record/activity- but how they interact with them in a two way relationship.

Dec 12, 2012

Real Social CRM

The following post is by Michelle Murrain and was originally posted on her blog, the Zen and the Art of …

Jun 7, 2011

Social CRM has always been Social

Social CRM is generally considered to be the process of pulling in social media and social networking data into CRM systems. CRM has actually always been social so do we need to point out that it is now?

Apr 18, 2011