CRM resolutions are here to stay- share your ideas and plans that you are counting on in 2013!
A common response to the question about who should receive the year end fundraising appeal is an over exuberant “Everyone!!!” While mailing to your entire house file is not necessarily the wrong answer, segmenting your data wisely allows you to run a more targeted end of year fundraising campaign.
A live report from NTC 2011 panel – A Scientist in Your Communications Department: Segmenting Messages, Customizing Content, and Delivering Results. (11NTCsegmt)