The average recurring donor gives an astounding 42% more per year than one-time donors. In other words, if your organization …
Since 2015, banks have been replacing magnetic-stripe cards with chip-enabled cards in record numbers. This has left everyone—including nonprofits—struggling to maintain accurate data.
Use the month of January as an opportunity to ask all your year-end one-time donors to make a New Year’s commitment to your mission by becoming a sustainer.
Sustained giving. Recurring giving. Monthly giving. It doesn’t matter what you call it. What does matter, though, is making it an integral part of your fundraising mix.
Online fundraising research suggests that if you move an online acquired donor to on offline channel (i.e. direct mail) you’ll increase the lifetime value of that donor from $128 dollars to $197 dollars – An increase that any nonprofit organization would love to see. The catch is that only 32% of online acquired donors make the switch. Not encouraging. Which leads me to the number one reason you need a recurring giving program.