Using Nonprofit Data to Find Your Next Major Donor
The use of analytics helps to remove a lot of guesswork around which donors have the most affinity for your cause
The use of analytics helps to remove a lot of guesswork around which donors have the most affinity for your cause
Utilizing predictive analytics is designed to allow organizations to make smarter decisions about how to spend resources. But what are predictive models and how do they work? Let me break it down.