In P2P fundraising, we have been so focused on data that looks into the past that we are risking our future! We tend to shy away from the predictive data strategies that are now widely available because we think only big companies can use them. This simply isn’t true! In order to stay relevant and continue to increase revenue, it’s time we stopped being so shy! Learn how you can really move the needle by upgrading your data savvy and utilizing predictive analytics in your P2P campaigns.