Programs that will be the most successful in the future will continually look forward, while also giving efforts time to take root. They’ll take the best of what they do and do more of it. They’ll assess what’s not working and make changes. They’ll continually seek out the changing face of the planned gift donor and they’ll try to meet them where they are.
If you want major donor behavior, you first need to provide major donor treatment.
Did you know that more than 70% of people who have already made planned gifts also continue to make annual gifts to the organizations they’ve named in their estate plans?
Do planned giving efforts have a beginning and an end? When is the best time of year to promote your planned giving program?
Collect data to fuel your planned giving marketing campaigns and to cultivate planned giving donors.
Many organizations, particularly small to medium-sized ones, have the potential to raise as much or even more money through planned …
I’m often asked if there’s a secret to starting a planned gift program that will bear fruit quickly and then …
The identification of planned giving prospects has long been thought of as a top-secret recipe, consisting of exact proportions of …
I’m often asked by new and seasoned planned giving professionals alike, “What’s trending in planned giving?” The question is too …
It’s well-known among planned giving professionals that the free-to-use Planned Giving Design Center (PGDC) is a first-stop resource to learn …
