…from a former grassroots organizer. Before joining the world of online marketing and advocacy at Blackbaud, I was a grassroots …
Next week the Peer-to-Peer Event Fundraising Benchmark Report will be unveiled at the Run Walk Ride Conference. Here’s a sneak peek at some of the key findings.
According to the science of persuasion, based on research by Dr. Robert Cialdini, there are six principles that make you more persuasive. These principles apply to anything really, but for our work let’s look at how they apply to fundraising.
2012 was a year of emphasizing (or re-emphasizing) how to put the constituent at the center of the equation- not just for how the nonprofit views them and their constituent record/activity- but how they interact with them in a two way relationship.