As you look through the Study and begin comparing the data against your own, keep in mind the best data to measure up against is your own.
Technology advances, global consumer trends, and the urgency of so many causes have given rise to the networked individual who is rewriting the rules of engagement.
Whether you’re just starting out, or you’re looking to polish your p2p approach, it’s well worth it to take time to ensure you’re using tried and true approaches.
The days of nonprofits having control of all aspects of their campaigns are over. Cause minded individuals are now taking the initiative to create their own change.
The peer-to-peer fundraising marketplace has undergone a transformation with momentum rapidly shifting toward individually directed fundraising and “DIY” or independent campaigns.