Focus on these 4 levels of engagement to build a website strategy that motivates your online audience.
We’re posting, tweeting, emailing, writing and even videotaping. We’re collecting likes, thumbs up, shares and pins. But donors and prospects aren’t impressed.
With data from 685 domestic nonprofits across 18 NTEE verticals, 22 million individual transactions, 6 billion emails sent and over $1.5 billion dollars raised, it’s the biggest, baddest benchmark out there.
There is a very common parallel between recruiting and fundraising: storytelling. In order to attract talent and support, both fields require a story that engages and inspires.