Research shows online consumer in the giving spirit
Despite the difficult economy, American consumers will be going online in record numbers to support charitable causes in the final …
- SHARE IT
Despite the difficult economy, American consumers will be going online in record numbers to support charitable causes in the final …
With the Holiday Giving season ramping and the recession having a negative impact on donations, charities are expanding their eCommerce offerings to better meet consumer’s needs. We are finalizing research into the holiday giving plans of consumers, but preliminary data show that 61% of online consumers plan to give online this year, up from 51% last year – that’s more than 106 million Americans giving online in the last 4 weeks of the year.
