“Unsubscribe” is not a Dirty Word in Email Marketing
As a user experience consultant at Blackbaud, I’m often tasked with reviewing a nonprofit customer’s email messages to see if …
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As a user experience consultant at Blackbaud, I’m often tasked with reviewing a nonprofit customer’s email messages to see if …
More nonprofits are beginning to see the immense value of the Google Ad Grants and have acquired it for themselves. …
bbcon 2020 is just around the corner, and I’m excited to be presenting on the critical role of benchmarking and …
Nonprofit work is essential in this country. Nonprofits make up 10% of the workforce, making them the third-largest workforce in …
Recently, we discussed how to reimagine traditional fundraising walks for Fall 2020 and beyond. This post will cover competitive fundraising …
You’ve probably seen it but not realized it: an Airbnb ad that doesn’t show pictures of fun travel destinations. A …
Any time your organization puts anything online—e.g., a website, email, social media post, etc.—your primary goal should always be to …
The charge is clear – video is taking over the digital world. By 2019, global consumer Internet video traffic will …
Data and analytics can play a big role in improving nonprofit strategy. It usually doesn’t though, and that’s because most …
Regardless of where your nonprofit falls on the political spectrum (and whether it falls on the spectrum at all), our current political climate is new and different. For the savvy nonprofit, that means approaching traditional marketing tactics— like email list building— in new and different ways.
