Here are 50 fascinating nonprofit statistics you might not have known.
For this month’s Nonprofit Blog Carnival, we set out to answer an important question at the heart of many, if not all, nonprofit marketing and fundraising campaigns: How are nonprofits using CRM and predictive analytics to successfully implement multichannel campaigns?
This week at the 2012 SXSW Interactive Conference, I noticed another theme that is a facet of multichannel communications: Transmedia Storytelling. I had the luck of choosing two adjacent sessions that focused on transmedia storytelling, which really got me thinking about what this means to organizations and how it fits in with a broader communications strategy. While an official definition may be arguable, I would define transmedia story telling as a technique in telling a story where multiple platforms or channels are necessary to tell the whole story. Conversely, Multichannel communications focuses on coordinating a campaign or appeal across multiple channels. They are similar but I believe the nuanced differences are important.