The majority of giving still comes from offline channels, but online fundraising continues to be a significant source for acquiring new donors. In fact, the dominate giving channel for new donors 64 years old and younger is online. Plus, revenue and household income for online acquired donors is significantly higher than for offline acquired donors.
Research shows that the level of giving in the United States has remained static over the past 40 years. Staggering, …
If you’ve been in the nonprofit industry for a while, you’ve likely heard that “direct mail is dead” or that …
A post on recycling your content so that it can be used across multiple marketing channels
Although there are some new findings in the recently released 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report, online to offline migration …
