Online Organizing Confessions…
…from a former grassroots organizer. Before joining the world of online marketing and advocacy at Blackbaud, I was a grassroots …
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…from a former grassroots organizer. Before joining the world of online marketing and advocacy at Blackbaud, I was a grassroots …
Who doesn’t love a good Internet meme? Those clever little images and captions that have become a phenomena on the …
Your nonprofit likely receives nearly half of its online donations at the end of the year. Now how do you capitalize on this momentum?
End of year fundraising is in full swing, but with 2013 right around the corner most nonprofits are balancing their …
How did the Ocean Conservancy pull off a wildly successful end of year campaign? Sara Thomas tells you their secrets.
Online donor solicitations are powerful. Such messages are able to reach large audiences, present powerful story-telling as only multi-media can, and …
Online acquired donors are significantly younger, more affluent, and more generous than their offline counterparts.
In today’s connected world — where seemingly everyone is using their smart phones to update social networks, check email, and pump …
Online donors are a generous group. In fact, online donors are worth a lot more than offline donors. Typically they’re …
This week at the 2012 SXSW Interactive Conference, I noticed another theme that is a facet of multichannel communications: Transmedia Storytelling. I had the luck of choosing two adjacent sessions that focused on transmedia storytelling, which really got me thinking about what this means to organizations and how it fits in with a broader communications strategy. While an official definition may be arguable, I would define transmedia story telling as a technique in telling a story where multiple platforms or channels are necessary to tell the whole story. Conversely, Multichannel communications focuses on coordinating a campaign or appeal across multiple channels. They are similar but I believe the nuanced differences are important.
