The Art of Building Lasting Donor Relationships with One-To-One Marketing
The power of one-to-one marketing is harnessed when data points are leveraged to create a personalized experience for prospective donors
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The power of one-to-one marketing is harnessed when data points are leveraged to create a personalized experience for prospective donors
Here are a five points to help your organization create an effective and integrated digital marketing strategy.
Outsourcing operations has any number of benefits, especially in the world of direct marketing execution and database management.
Your data is golden only if you analyze it and use it.
Behind the sizzle, there is substance.
News flash: these direct marketing fundraising trends are here to stay.
Nonprofits often still come up short measuring multi-channel results, especially beyond email conversions.
Next week the Peer-to-Peer Event Fundraising Benchmark Report will be unveiled at the Run Walk Ride Conference. Here’s a sneak peek at some of the key findings.
Online acquired donors are significantly younger, more affluent, and more generous than their offline counterparts.
In today’s connected world — where seemingly everyone is using their smart phones to update social networks, check email, and pump …
