With all these approaches, you’ll be able to convert new donors to monthly donors within the first 3 months, thus improving your donor retention rate and generating more money from your sustainers over time, as soon as possible!
By creating a convenient experience for your monthly donors, you’ll gain the benefit of higher sustained revenue and a group of committed, loyal donors that want to incessantly support your organization.
The good news is that monthly giving is popular for all charities.
Use the month of January as an opportunity to ask all your year-end one-time donors to make a New Year’s commitment to your mission by becoming a sustainer.
If you build it, they will come. Or at least that’s what should happen
If you want monthly donors to keep giving then you need to provide them with a reason.
Canadians are known for many things. Maple syrup. Hockey. Saying sorry all too often. And of course, Justin Bieber (We really are sorry about that one…) But Canadians are also unique for their giving habits.
There’s a big difference between understanding its importance and actually creating a successful recurring giving program.
Sustained giving. Recurring giving. Monthly giving. It doesn’t matter what you call it. What does matter, though, is making it an integral part of your fundraising mix.
I’ve been an avid NPR listener for 10 years and I’ve never donated, not even once.
