“It was the best of times, it was the worst of times, it was the age of wisdom, it was …
As fundraisers, we don’t have the option of choosing; we must solicit from existing donors while simultaneously growing prospect lists and converting new leads into first-time donors.
Take stock of how the nonprofit sector is performing online, and what recent trends tell us about donor and giving behavior.
With data from 685 domestic nonprofits across 18 NTEE verticals, 22 million individual transactions, 6 billion emails sent and over $1.5 billion dollars raised, it’s the biggest, baddest benchmark out there.
Collectively over the past year, the participating organizations raised $1.27 billion in 18 million transactions and sent 7.6 billion email messages.