Guest Post by Andria Mullaney, Channel Marketing Manager for Blackbaud’s School Solutions. Andria has a passion for the school sector …
Regardless of what holiday you might be celebrating this year, it’s hard to miss the holiday cheer all around you. There are houses, stores and shopping centers adorned with lights, holiday music in restaurants and on the radio and a nice chill in the air. (even here in Texas!) I took a moment this morning to check out some of our clients’ websites to see how they had “decked the halls” for the holidays. I loved this holiday appeal on the Project HOPE site:
And another one I saw on the PetSmart Charities site:
Have you “decorated” your site for the holidays? It’s still not too late! Think about positioning an honor donation or eCard as “the perfect gift” and promoting the email or mail appeal you’ve sent on your homepage too. Since the holidays are ALL around us, your donors expect you to join in too. Don’t be a Scrooge!