Most nonprofit websites see a donation form abandonment rate of around 50% – 70%. Yes, that’s more than half of the people who have found your website, gotten interested enough to click the “donate now” button and looked at the donation form decide not to make that donation. Here’s what you can do to improve this.
Did you know that nonprofits can get $10,000 per month worth of search advertising from Google Grants? Here’s what you need to know to get started.
There is a lot of confusion around goal tracking and funnels in Google Analytics. True, these can get fairly complex, …
People are voting on your website every day. Maybe not with polls and surveys, but they are voting with their actions. You can track this to give them more of what they want and cut down the clutter of things they don’t need.
The start of a new year is the perfect time to focus on a user-centered strategy for your website. How …
This post is the sixth in an ongoing series about Google Analytics. As we proceed, I’ll share tips on how …
This post is the fourth in an ongoing series about Google Analytics. As we proceed, I’ll share tips on how …
This post is the second in a monthly series about Google Analytics. The first post is located here. As we …
Last week’s NTEN webinar on Google Analytics reached capacity FAST. Great for NTEN (they really know what the hot topics …
So, perhaps you know your content could be improved, but how do you know where to start?? Dimitri had a great post a few weeks ago on how to develop a message hierarchy which will be a great tool to use for your content assessment. The other thing you’ll need is your content inventory.
