Three Random Musings on End-of-Year Giving
By Lawrence Henze Story original seen in Philanthropy Journal. For most nonprofits, colleges and universities, giving significantly increases around the end …
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By Lawrence Henze Story original seen in Philanthropy Journal. For most nonprofits, colleges and universities, giving significantly increases around the end …
The following article originally appeared in The NonProfit Times Live from bbcon newsletter. To subscribe to a future newsletter, visit …
Programs that will be the most successful in the future will continually look forward, while also giving efforts time to take root. They’ll take the best of what they do and do more of it. They’ll assess what’s not working and make changes. They’ll continually seek out the changing face of the planned gift donor and they’ll try to meet them where they are.
Earlier in the week, I did a not-so-exhaustive search of the Internet to see how many organizations promote planned gifts as ways to honor or memorialize another. I was shocked to find exactly one example.
