6 Steps to a SMART New Year
Like millions of others, my family and I decided that 2019 will be a healthier year. We want to eat …
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Like millions of others, my family and I decided that 2019 will be a healthier year. We want to eat …
If your organization is not yet taking advantage of marketing automation or you feel your automated series needs some revamping, here are 4 core tenants to consider.
Guest Post by Andy Welkley, Product Marketing Manager for Blackbaud’s Peer to Peer solutions. Andy is a regular speaker, blogger …
Did you know that people between the ages of forty-nine and sixty-seven contribute 43 percent of the total dollars given …
by Joe Garecht, The Fundraising Authority As nonprofit fundraisers, we like to think of fundraising as a very linear process. …
I’m so excited to kick off my “Interview with a CRM Expert Series” and particularly pumped that we get to …
This post was written in collaboration with Bryan Snyder, Senior Marketing Analyst for Blackbaud. It’s an easy trap to fall …
Online fundraising research suggests that if you move an online acquired donor to on offline channel (i.e. direct mail) you’ll increase the lifetime value of that donor from $128 dollars to $197 dollars – An increase that any nonprofit organization would love to see. The catch is that only 32% of online acquired donors make the switch. Not encouraging. Which leads me to the number one reason you need a recurring giving program.
