I love the smell of a well formatted advocacy thank you page in the morning. Especially when the thank you …
Direct mail and direct response, annual fund, special campaigns, major donors and event donors and participants form the back-bone of your planned gift prospect pool. It’s not the origin of your donor that makes a good planned giving prospect – it’s the consistency in giving – especially in the past three years – that usually tips the scale in the planned gift favor. Explore simple ways to engage your event donor in the planned gift conversation.
It feels too early to think about year-end fundraising, but the truth is the campaign activities throughout the year play an important role at year-end.
If an organization hasn’t implemented a system to encourage sustaining support, they might be relying too heavily on assuming donors will respond to frequent solicitations.
Did you know that more than 70% of people who have already made planned gifts also continue to make annual gifts to the organizations they’ve named in their estate plans?
According to the science of persuasion, based on research by Dr. Robert Cialdini, there are six principles that make you more persuasive. These principles apply to anything really, but for our work let’s look at how they apply to fundraising.
I want to see exciting news about the mission of the nonprofit, the great programs that are planned for the upcoming year, the problems this work will solve, and how I can help support all of it.