This year’s Blackbaud Peer-to-Peer Fundraising Study shows retention rates declining for Walks and 5Ks.
The experiences your donors have with your organization leave impressions, good and bad. Every interaction will influence their decision to give or not to give.
Does engagement at your organization begin with the “chicken”, or in development parlance, the donor; or the “egg”– the prospect? What does it matter? For optimal results, find ways to “touch” as many major gift prospects as you can, whether they have self identified through giving or whether you have identified them through other strategies.
Sending the right email message to the right constituent at the right time can be almost impossible to organize manually. But, what if it didn’t have to be that way?