Preparing for the Season of Giving: Steps to Ready Your Year-End Appeal
Important steps to prepare your organization to raise more this giving season!
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Important steps to prepare your organization to raise more this giving season!
A word of gratitude—even from the nonprofit organization that we chose to support—can give us a reason to smile and a reminder that hope is not gone
Your organization isn’t the only one that’s realized December is such a valuable time for fundraising, so you need a thoughtful approach.
We’re highlighting the best of last December’s appeals and 2016 fundraising emails to help kick off your end-of-year email campaigns.
Go forth and do good, this #GivingTuesday, every Tuesday, and every day.
Using inspiring examples of your impact is what reminds a supporter why he or she made a gift in the first place.
Assessing the success of your 2015 marketing strategy and planning for 2016 can be an exercise in dreaming, in seeing new possibilities, and repurposing those same ol’ buckets of cash for creative, new materials.
Wouldn’t it be a shame to have inadequate reporting and analysis to actually find out how your medium-spanning strategy performed?
According to the most recent statistics, your organization could be raising over half of your donations during the last six weeks of the year.
In the middle of EOY reporting comes a very important question that extends beyond raw numbers: was it worth it?
