How do you get your constituents to open and read your emails? Well, by sending them content that they WANT to read, obviously. But how do you know what they want to read? And more importantly, how do you differentiate that from what YOU want them to read – or better yet, marry the two?
Today, a client asked me a great question, “What information should we include in fundraising email templates?” It’s important to …
Recent changes at ISPs and Gmail make it more important than ever that you segment your house file and pay attention to your subscribers’ behavior.
Nearly all of the nonprofit email messages that I’ve seen recently have been too long, too detailed, and too boring. You’ve got to work harder to keep my attention – and in this situation, less is definitely more.
In the June edition of Wired magazine there is a fascinating article about how the web is changing the …
Yesterday, I blogged about the mountain of direct mail that I received in 2009. Some was good. Some was bad. …
