The Death of the Open Metric (and other freak outs)
Are you freaking out about how Apple’s recent announcement regarding new privacy functionality of the upcoming iOS 15 might impact …
- SHARE IT
Are you freaking out about how Apple’s recent announcement regarding new privacy functionality of the upcoming iOS 15 might impact …
I recently had the pleasure of hosting Landing Your Emails: Tips for Email Deliverability webinar with Blackbaud. In this webinar, …
Tips for writing email content that is scannable and user-centered.
Set the right expectations here and you’ll avoid complaints and misunderstandings later on.
Just like holiday presents seem better when they’re wrapped up, so do your fundraising campaigns.
The end-of-year campaign planning season has kicked off for nonprofits. Here are 7 things to do this October to be ready for end-of-year fundraising.
As peer-to-peer fundraisers are just getting started, their small steps and victories are ignored in many coaching emails.
How do I get more out of my event donors? Nonprofits continue to ask this question, but it seems most have yet to figure out the answer.
I’d like to challenge common thinking around email segmentation. Donors vs. non-donors seems to be the go-to segmentation approach. But should it be?
The 2014 edition of my annual review of year-end fundraising email subject lines. A look at 445 email messages sent to me from 74 different nonprofit organizations.
