5 Important Tips for Writing Donor-Focused Emails
Tips for writing email content that is scannable and user-centered.
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Tips for writing email content that is scannable and user-centered.
Set the right expectations here and you’ll avoid complaints and misunderstandings later on.
Just like holiday presents seem better when they’re wrapped up, so do your fundraising campaigns.
The end-of-year campaign planning season has kicked off for nonprofits. Here are 7 things to do this October to be ready for end-of-year fundraising.
As peer-to-peer fundraisers are just getting started, their small steps and victories are ignored in many coaching emails.
Here are some important do’s and don’ts when sending out fundraising appeals via e-mail.
How do I get more out of my event donors? Nonprofits continue to ask this question, but it seems most have yet to figure out the answer.
I’d like to challenge common thinking around email segmentation. Donors vs. non-donors seems to be the go-to segmentation approach. But should it be?
The 2014 edition of my annual review of year-end fundraising email subject lines. A look at 445 email messages sent to me from 74 different nonprofit organizations.
4 ways to boost your year-end email campaigns the last week of December
