Tips for writing email content that is scannable and user-centered.
The end-of-year campaign planning season has kicked off for nonprofits. Here are 7 things to do this October to be ready for end-of-year fundraising.
I’d like to challenge common thinking around email segmentation. Donors vs. non-donors seems to be the go-to segmentation approach. But should it be?
The 2014 edition of my annual review of year-end fundraising email subject lines. A look at 445 email messages sent to me from 74 different nonprofit organizations.