Set the right expectations here and you’ll avoid complaints and misunderstandings later on.
January 1st not only means the beginning of the New Year, but also an opportunity to look at trends in year-end fundraising emails from nonprofit organizations.
Take stock of how the nonprofit sector is performing online, and what recent trends tell us about donor and giving behavior.
According to Steve MacLaughlin’s report on #GivingTuesday, average online gift amounts increased nearly every year for small, medium, and large nonprofit organizations during #GivingTuesday.
There is a very common parallel between recruiting and fundraising: storytelling. In order to attract talent and support, both fields require a story that engages and inspires.