“It was the best of times, it was the worst of times, it was the age of wisdom, it was …
In this article, Brian Rubenstein defines email performance measurements, reviews what impacts them, and shares some easy math tips to help you optimize your campaigns.
Regardless of where your nonprofit falls on the political spectrum (and whether it falls on the spectrum at all), our current political climate is new and different. For the savvy nonprofit, that means approaching traditional marketing tactics— like email list building— in new and different ways.
As fundraisers, we don’t have the option of choosing; we must solicit from existing donors while simultaneously growing prospect lists and converting new leads into first-time donors.