Time and again, social listening has provided nonprofits with compelling information to speak with supporters about issues they care about, when they care about them.
In the middle of EOY reporting comes a very important question that extends beyond raw numbers: was it worth it?
The 2014 edition of my annual review of year-end fundraising email subject lines. A look at 445 email messages sent to me from 74 different nonprofit organizations.
Most organizations I speak with understand the shift from desktop computing to mobile devices, but struggle a bit on defining …
