The convergence of causes, social media, and episodic donations has given rise to actigiving and rage-donations.
It has been nearly 20 years since the first online gifts began flowing to nonprofit organizations. In that time, online giving has grown tremendously.
Whether you are a place of worship, school, or other organization of faith, the truth is that you have donors, and you rely on them to keep carrying out your mission and vision.
The power of one-to-one marketing is harnessed when data points are leveraged to create a personalized experience for prospective donors