The sgENGAGE Podcast Episode 93: What You Need to Know about Persona-based Marketing
You’ve probably heard a lot about persona-based marketing. But do you really know what it is? What are personas, how …
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You’ve probably heard a lot about persona-based marketing. But do you really know what it is? What are personas, how …
The use of analytics helps to remove a lot of guesswork around which donors have the most affinity for your cause
Your data is golden only if you analyze it and use it.
News flash: these direct marketing fundraising trends are here to stay.
When it comes to fundraising, having the right information about your donors is critical. How much time do you spend …
A lot can happen in 7 days.. You could drive from coast to coast. Have your new single leaked on …
A live report from NTC 2011 panel – A Scientist in Your Communications Department: Segmenting Messages, Customizing Content, and Delivering Results. (11NTCsegmt)
