The nonprofit fundraising database is an enormous reservoir of data about constituents from which to construct these models
The more you know about your donors, the better you can meet their needs. The better you meet their needs, the more loyal they will be to your organization.
Donor profiles aren’t just for larger nonprofit institutions with thousands of donors and prospects, a team of analysts, and budget to spare. You can make a useful and insightful donor profile with data from a few donors and a couple hours.