Data Appends: A Guide for Your Nonprofit
The nonprofit fundraising database is an enormous reservoir of data about constituents from which to construct these models
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The nonprofit fundraising database is an enormous reservoir of data about constituents from which to construct these models
The more you know about your donors, the better you can meet their needs. The better you meet their needs, the more loyal they will be to your organization.
Donor profiles aren’t just for larger nonprofit institutions with thousands of donors and prospects, a team of analysts, and budget to spare. You can make a useful and insightful donor profile with data from a few donors and a couple hours.
Finding the variances and focusing on the most common characteristics is crucial for fundraisers to understand their donor base.
There’s been talk recently about the value of donor profiles in our non-profit communications. Often we see them employed as …
