Nonprofit Marketing Plan Must-Haves: Integration and Automation
The best practices in this post go hand-in-hand to help you first create a consistent marketing message and then automate it.
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The best practices in this post go hand-in-hand to help you first create a consistent marketing message and then automate it.
No matter how digitally savvy you are, if you want to be successful in fundraising you need to come to grips with the fact that fundraising letters work.
We’re posting, tweeting, emailing, writing and even videotaping. We’re collecting likes, thumbs up, shares and pins. But donors and prospects aren’t impressed.
Donors want to be delighted and feel connected to the organizations they support.
There is no one-size-fits-all for Millennials (just like there was never one for Baby Boomers).
Video of Penelope Burk, president of Cygnus Applied Research, presenting
“Counter-Intuitive or a New Path to Profit?” at npNEXT 2013.
According to the National Change of Address through the United States Postal Service, nearly 40 million Americans move annually.
While the ultimate outcome is unclear, here are some thoughts on the impact of the loss of Saturday mail delivery for nonprofits.
When teams and programs have been siloed for so long, how do you start making an integrated marketing plan work?
In this year of social, mobile, virtual reality overload, my favorite marketing campaign is the most traditional of them all.
