The best practices in this post go hand-in-hand to help you first create a consistent marketing message and then automate it.
No matter how digitally savvy you are, if you want to be successful in fundraising you need to come to grips with the fact that fundraising letters work.
We’re posting, tweeting, emailing, writing and even videotaping. We’re collecting likes, thumbs up, shares and pins. But donors and prospects aren’t impressed.