SEO Hacks to Incorporate in to your Higher Education Digital Strategy
What is Search Engine Optimization (SEO) and why is it important? SEO is the process of improving the visibility of …
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What is Search Engine Optimization (SEO) and why is it important? SEO is the process of improving the visibility of …
To some, digital strategy is simply social media and a website. To others, it is all-encompassing—software, hardware, networking, content, social media, SEO, SEM, and a website. Where does your organization fall?
A clear, practical digital strategy helps organizations understand what they need to do online and why.
Here’s why I’m attending Nonprofit Technology Network’s upcoming Leading Change Summit in a few weeks and why you should be, too.
Sometimes I get so excited about new technology trends on the web, whether through new ways of interacting with a …
Do you ever feel like you’re approaching your digital marketing without a map? Welcome. Settle in and stay awhile. You’re …
I wear my Millennial identity on my sleeve. I’m a proud member of the American generation born between 1980 and …
A presidential election year gives us an interesting opportunity to analyze and understand how some of the biggest constituent engagement …
So you have the perfect idea for the next digital tool you want to create for your organization. Maybe it’s …
Keeping the “social” in Social media in Social media
People engaging in social media are interested in being social, which means they want to establish a relationship with the organizations & individuals that they follow. Effective social media campaigns establish relationships with their followers by engaging them in two-way communication: speaking then listening.
Many organizations mistakenly limit their social media activity to broadcasting information about their events or their organization, thereby cutting the “social” out of “social media.” This critical mistake limits the overall effectiveness of your social media campaigns.
5 Tips to keep the “social” in “social media”
1. Reserve time to monitor your social media channels presence on a regular basis. Try scheduling a recurring meeting in your Outlook Calendar ensure that you make time for this activity.
2. Respond to comments or questions made by your followers on your posts
3. Ask logical, relevant questions of your followers in posts
4. Repost / Retweet interesting relevant posts from others engaging with you on social media
5. Post content at the appropriate frequency for your preferred social media channels
6. Keep your social media activities going year-round.
When social media is done right it builds trust and affinity towards your organization. Your followers will become more invested in your mission, which will lead them to have a sense of ownership over the success of your organization and its fundraising events.
Over the next three months, Convio is going to be talking more about how to develop and manage effective social media campaigns in support of your event fundraising.
