CRM: 2012 and the Quest for Truth
It is refreshing to hear organizations regard their CRM as the source of truth and not simply a transactional database to track addresses and donations. So what does it mean to be “the source of truth?”
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It is refreshing to hear organizations regard their CRM as the source of truth and not simply a transactional database to track addresses and donations. So what does it mean to be “the source of truth?”
