Using Nonprofit Data to Find Your Next Major Donor
The use of analytics helps to remove a lot of guesswork around which donors have the most affinity for your cause
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The use of analytics helps to remove a lot of guesswork around which donors have the most affinity for your cause
Growing a relationship over time with newly identified prospects is key to developing or enhancing major gifts programs or initiatives.
I’m sorry to say it, but…your social media presence is not the key to fundraising. However, that being said, data acquired through social media holds the key to dramatically improved fundraising.
2012 was a year of emphasizing (or re-emphasizing) how to put the constituent at the center of the equation- not just for how the nonprofit views them and their constituent record/activity- but how they interact with them in a two way relationship.
A couple weeks ago we released our 2012 Online Marketing Nonprofit Benchmark study. More than a few people have called …
