Higher Education Content Strategy 101: The Fundamentals
Working in marketing at a university is one of the hardest jobs in the world. The National Association for College …
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Working in marketing at a university is one of the hardest jobs in the world. The National Association for College …
Focus on these 4 levels of engagement to build a website strategy that motivates your online audience.
The best practices in this post go hand-in-hand to help you first create a consistent marketing message and then automate it.
It is much easier to create content for your website once you understand who’s going to need it and how/why they are going to interact with it.
With the growing access to data and data mining tools, nonprofits have a wealth of knowledge to help them like never before.
Use Facebook Live to support and enhance your nonprofit strategy
With all the noise out there and competition for attention, it leaves nonprofit marketers wondering what they can post or do that will drive engagement or inspire giving.
What makes for a successful content marketing plan?
An introduction to Content Models that defines a Content Model, explains the importance and points to a success story of a nonprofit using a Content Model.
User-Generated Content allows nonprofits to get their constituents to help with the big task of writing online content and can result in more engaging and compelling stories.
