Major Gifts and a $260,000 Online Donation
Guest post by Bill Connors, author of Fundraising with The Raiser’s Edge: A Non-Technical Guide. >> Join his free webinar on …
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Guest post by Bill Connors, author of Fundraising with The Raiser’s Edge: A Non-Technical Guide. >> Join his free webinar on …
Online fundraising research suggests that if you move an online acquired donor to on offline channel (i.e. direct mail) you’ll increase the lifetime value of that donor from $128 dollars to $197 dollars – An increase that any nonprofit organization would love to see. The catch is that only 32% of online acquired donors make the switch. Not encouraging. Which leads me to the number one reason you need a recurring giving program.
You’d probably agree that, along with looking to increase the lifetime value of donors, many nonprofits (possibly yours) are striving to do more with less while also looking for new ways to secure consistent funding. All things recurring giving can help with.
