Frequent, ethical and insightful communication supports your organization’s implementation of the Donor Bill of Rights.
While we can certainly see the outpouring of support during moments of heightened awareness, such as after natural disasters, there may be more at play to the sector’s current state of affairs.
Many organizations are embracing coming-of-age fundraising strategies, but it may be to the detriment of what we’ve traditionally called “major gifts”.
The more you know about your donors, the better you can meet their needs. The better you meet their needs, the more loyal they will be to your organization.