Create a reporting system that enables your organization to make decisions based on facts.
What’s the difference between an awkward conversation and a major giving prospect? Prospect research.
Whatever the “disaster” that spikes giving for a short time may be, make sure your organization is ready.
Behind the sizzle, there is substance.
Staying on top of data hygiene and duplicates can solve a great deal of issues.
News flash: these direct marketing fundraising trends are here to stay.
The right data and analytics can help fundraisers become smarter with targeting and drive more efficient fundraising efforts.
With a little planning, some due diligence, and helping hands, you can create your own Grateful Patient Program.
The Charitable Giving Report is the largest analysis of actual giving data in the nonprofit sector.
Marketing research done on a regular basis will allow you to make better decisions, chart changes over time, plan initiatives, and assess your success.
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