Backin’ up the Smack Talk
I’m the world’s worst smack talker. Just ask my husband or close friends who love to rip on me about my beloved Fightin’ Texas Aggie Football Team, who has a 31.4% win rate against our rivals, the Texas Longhorns.
I struggle with “talking smack” because it’s hard to argue against the truth. No matter how passionately I might feel about my team, we lose to UT in 2 out of every 3 games. There is not much room for smack talk when the stats clearly communicate who is the leader. There is no better way to communicate truth than by looking at the numbers.
Last week the Run Walk Ride Fundraising Council, an independent group focused on supporting the non-profit fundraising event industry, released its 2011 report of the top 30 fundraising events in the US.
Insert pie chart of # of events on each platform
Insert bar chart of providers over the last 4 year demonstrating growth on Convio, declines in everyone else.
Overall Growth vs. Convio only Growth
If you are interested in learning more about how your event stacks up against other Convio clients, check out the P2P Benchmark Report.
If you are interested in digging a little deeper in the RWR 30 data set, check out the Top 10 Fundraising Events Infographic from my friends at Event360.
On a side note: Despite the final score of the football game, the Fightin’ Texas Aggie Band always wins half time. Whoop!
